About Us

Soft Sly Men Music is an independent music-entertainment company founded by Onyekachi Onyejekwe (HCamrone Beats). Incorporated in Lagos, Nigeria; our prime focus is artist support, growth, and visibility. We create room for music creators to keep their identity and build careers that last.

How We Started

Also known as Soft Sly Men Music Group or simply SSMMG, we started out of a simple idea: talented artists deserve better opportunities. Too often, good music never gets the attention it deserves because artists don’t have the structure or backing to push it out. We wanted to change that.

From the start, our focus has been on putting artists first—helping them sharpen their sound, find their audience, and move their music from local stages to global playlists.

What We Do for Artists

Soft Sly Men Music is more than a name on a contract. We work hand-in-hand with artists to make sure their music, brand, and story connect with fans. Our support covers:

• Distribution – Making sure music gets on all the top streaming platforms.
• Promotion – Social media campaigns, press coverage, and collaborations that put artists in front of new listeners.
• Playlisting – Pushing tracks onto independent and editorial playlists for more streams.
• Release Planning – Step-by-step strategies for singles, EPs, and albums.
• Royalties – Clear and fair systems so artists always know what they’ve earned.

Our Belief

We believe music is more than sound—it’s connection, culture, and storytelling. That’s why we focus on careers, not just songs. Every artist we work with is given the tools and attention to keep growing, not just for one hit but for the long run.

Our Artists

The label brings together a mix of voices and styles. From Afrobeats and hip-hop to R&B and experimental sounds, we back artists who have something real to say and the drive to make their mark. Each one adds their own flavor to what Soft Sly Men Music represents.

Looking Ahead

Soft Sly Men Music is not just about today—it’s about building for the future. We’re growing into more than a record label, expanding into areas like live shows, publishing, and partnerships with brands and platforms. The goal is simple: to keep creating opportunities for our artists and to make sure their music reaches as far as possible.